In the age of social media and instant virality, content creators are always finding inventive ways to grab attention. Sarthak Sachdeva, a Mumbai-based creator known for his quirky stunts and viral videos (including the famous "fake cheese" investigation at Gauri Khan's restaurant), has now made headlines for another unusual business: selling fake autographs of Bollywood stars.
What Happened?Recently, Sarthak created and sold fake autographs of top Bollywood celebrities—including Shah Rukh Khan, Salman Khan, and Hrithik Roshan—on the streets of Mumbai. With the help of a professional artist, he copied the stars' signatures and began selling each "autograph" for Rs 100, presenting them as genuine to curious buyers.
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Initially, some buyers were hesitant, but the immense craze for Bollywood stars quickly took over.
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Soon, children, teenagers, and even adults rushed to buy what they believed were real, star-signed memorabilia.
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Sarthak ended up earning Rs 3,200 in a single day through these sales.
He documented the entire experiment in a video posted on Instagram, showing people's excitement and disbelief that such autographs were available for purchase on the street. Many were convinced of their authenticity and bought multiple signatures.
The Bollywood Craze & Social CommentaryThis prank/experiment humorously highlights not only the extreme fandom Bollywood enjoys in India but also how easily people can be swayed by the thought of owning something "exclusive" from their favorite stars—even without proof of authenticity.
Sarthak Sachdeva’s Other Viral MomentsSarthak previously gained attention for exposing 'fake paneer' at Gauri Khan's restaurant, performing an iodine test on the spot and sharing his findings with followers, further establishing his reputation for sensational content around celebrity culture.
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